Audi's History, CEO, Future

Audi is a German automobile manufacturer founded in 1909 and is now a subsidiary of the Volkswagen Group. Audi is famous for its luxurious design, technology, and stylish interior design. It produces a variety of models, including A3, A4, A5, A6, A7, A8, Q3, Q5, Q7, and Q8. In the sports car field, we released R8 and TT models. Audi is one of the most popular car brands in the world, and it is popular with many buyers for its luxury and technology.

1. Audi History

Audi started in 1909 as a German company called C. Horch & Cie. Motorwagen Werke AG. Then in 1910, it changed its name to Audi Automobilwerke GmbH. From the beginning of its foundation, it aimed to pursue the development and innovation of automotive technology, and in 1914, it introduced the world's first headlight and introduced innovative technology. However, due to World War I, management was difficult. However, in the late 1920s, Austrian engineer Georg Meindl von Hochmeister applied his engine to Audi, leading to a technical and economic recovery. Then, in the 1930s, it became one of the leading automobile manufacturers in Europe. In 1932, in particular, it was recognized for its technological prowess by introducing "Auto Union-Kraftfahrtechnische Vereinigung", a new system that integrated headlights, turn signals, and brake lights into one. However, due to World War II, production facilities and materials were cut off. In 1945, Audi's factory was destroyed by the Allies. After that, the company tried to recover again, and from the 1950s, it introduced new designs and technologies with economic recovery. Since the 1960 s, it has been one of the most popular car brands in Europe, releasing a variety of models, including the V8, 100, 80 and 50. Since the late 1990s, it has achieved steady growth based on higher technology, design, and performance than other automakers. In 1998, it launched the Audi TT, a representative sports car, and gained popularity. Since then, it has released a variety of models, gaining a competitive edge in the automotive market. Since the 2000s, we have been interested in and committed to sustainability, and in 2009, we launched the "e-tron" project to develop electric vehicles and entered the electric vehicle market. Since the 2010s, we have been putting great effort into introducing new technologies such as autonomous driving and electric vehicles and electric vehicles. In 2014, the company launched the "Audi Piloted Driving" project to develop autonomous vehicles, and in 2018, it was officially qualified for autonomous vehicles in the U.S. state of California. Audi has become a popular car brand worldwide due to its technological innovation, design, and performance, and continues to make efforts to introduce new technologies and sustainable management.

2. Audi CEO

The current CEO of Audi is Markus Duesmann. Born in 1969, raised in Roneburg, Bavaria, Germany, and majored in mechanical engineering. I've been in BMW for a long time. With that experience, he has been the head of engine development, production and purchasing at BMW Group since 2007. He was subsequently appointed CEO of BMW MGmbH and promoted to Executive Vice President of Development and Supply Chain at BMW AG. In 2018, he left BMW and was appointed CEO of automotive parts manufacturer Mahle GmbH, and in 2019 joined Audi's management team. In April 2020, Duesmann was appointed Audi CEO. Duesmann has long experience and experience in vehicle engine development and production, and under his leadership, Audi is showing a high vision in electric vehicles and autonomous driving.

3. The Future of Audi

Audi is showing great interest in electric vehicles and autonomous driving technologies. This is partly due to the increasing demand for eco-friendly alternatives and ways of driving as environmental problems become more serious around the world. Audi has a presence in the electric vehicle market and has an electric vehicle lineup like the e-tron. In addition, Audi continues to conduct research and development on autonomous driving technology, and is making efforts to introduce new technologies and infrastructure for this end. Audi is also very interested in research and development of digital technology. For example, we are developing innovative solutions in areas such as digital healthcare, which can help us manage the health of our vehicles and drivers. Continuous innovation and the introduction of new technologies are increasing customer satisfaction and continuing to develop and research the interaction between vehicles and drivers. These efforts are expected to continue to be a leader in automotive Braden.

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